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Digital Marketing key factors

  • Introduction
  •   Fundamentals of Maketing.
  •   Key concepts of Digital Marketing
  •   Digital Marketing strategies.
  •   Setting environment
  • Search Engine Optimization
  •   SEO guidelines for customizing web pages
  •   Keyword research
  •   On-page optimization
  •   Off-page optimization
  • Analytics
  •   Web, Mobile and App analytics
  •   Key performance indicators in analytics
  •   Introduction to Google analytics
  •   Competitor data analysis
  • Website planning and optimization
  •   P'ple of web desiginig and web hosting
  •   Understanding HTML and CSS
  •   Wordpress installation
  •   Content Management.
  • Google Adwords-SEM
  •   Intro to Adwords/Pay-per Click.
  •   Account Structure.
  •   Ad extensions
  •   Conversion tracking
  • Design Fundamentals
  •   UI/UX design principles
  •   Learn to work with photoshop
  •   Creating Email Newsletter.
  •   Create your own ad design for campaigns
  • Email Marketing
  •   Email Marketing objectives.
  •   Mail Chimp
  •   Email Delivery and reporting
  •   Marketing automation
  • Online Reputation Management
  •   What is ORM?
  •   Social listening
  •   ORM Process
  •   Tools for managing reputation
  • Marketing Concepts 1
  •   Remarketing
  •   Content Marketing
  •   Mobile Marketing
  •   Affiliate Marketing
  • Social Media Marketing
  •   Intro to various social media channels
  •   Identifying the right Medium
  •   Social Media optimization
  • Video Marketing
  •   Creating a channel in Youtube
  •   Types of Youtube ads
  •   Video SEO tips
  • Marketing Concepts 2
  •   Google Adsense
  •   Conversion optimization
  •   Getting Started as freelancer